Facebook is a popular social media tool that is used by millions of people around the world. As the popularity of the platform continues to grow, many businesses and organizations have created Facebook pages in order to connect with users and customers. School libraries have also embraced Facebook as a tool to connect with the community and to interact with students and parents in order to promote library services. I explored several school library pages on Facebook and made some observations about how each school approached the management and use of their page.
Out of the five school library Facebook pages I looked at, two were high schools, one was a middle school, and two were elementary schools. I wanted to observe how librarians approached using Facebook at different grade levels. I noticed that the elementary school libraries had a much higher amount of interaction as far as likes and comments on their posts, and I wonder if this has to do with parent involvement at that age level. I was disappointed to see that at the middle school and high school level there was little involvement from users, because there were some really good things being posted for students. I wonder how the library can market and promote the page at those levels to increase involvement. Below are the five pages I looked at along with a brief description of the types of posts that I observed:
Pasadena High School Library (358 likes) -
https://www.facebook.com/PHSLibraryTX
Types of posts: Promotion of newly arrived materials, links to book trailers, quotes about reading, book lists, and reminders to turn in overdue books (including a parody of “Let it Go” called “Bring them Back”). Lots of amusing memes related to the library and reading uploaded as well.
Interaction: Not much interaction, did not see any comments and only a few likes here and there.
My thoughts: I thought the posts were very interesting and relevant for students, and I wonder how the page is being promoted and how aware students and teachers are of the page. I think students respond well to humor and I like that the librarian used memes and other funny links to promote literacy. I also like the idea of sharing book trailers through the Facebook page so that both students and parents can be exposed to different books.
Carlsbad High School Library (484 likes) -
https://www.facebook.com/carlsbadhighlibrary
Types of posts: Library hours, supporting of student groups such as cheerleaders and the track team, a post congratulating graduates, book trailers, links to reading lists from other websites. Also posting links to articles for students, information about the importance of reading, and using e-books during summer (offering help getting accounts set up)
Interaction: Little to no interaction, a handful of posts have a like or two.
My thoughts: I was very impressed with the quality of the links the librarian shared, and I was again surprised by the low level of interaction. I am beginning to wonder if it is due to the grade level because the other high school page had little interaction. I also really liked that the library supported student groups and seemed very much the heart of the school.
Holland Middle School Library (103 likes) -
https://www.facebook.com/HollandMiddleSchoolLibrary?ref=br_rs
Types of posts: Hours for summer (would post to tell them a few days ahead of time that the library would be open), book fair reminder, photos of author visit, photos of library events, school events.
Interaction: Little interaction, very few likes or comments. Probably the lowest all pages that I looked at, but could be due to the limited audience.
My thoughts: This page has less frequent posts; I love that photos of the author visit were posted and that the page posted reminders of important school and library events. I think parents would appreciate seeing these reminders via Facebook.
Valleyview Elementary School Library (225 likes) -
https://www.facebook.com/pages/Valleyview-Elementary-SchoolLibrary/268578196509269? ref=br_rs
Types of posts: Pictures of library as the profile and cover photo, a picture of an end of year celebration of a 2nd grade class with their circulation numbers and links to view the students recently completed research projects, links to view work from a 5th grade class and praise for their hard work, photos of students who won a monthly recognition award for following library rules. Pictures of students working and researching, pictures of students on a reading field trip to the nursing home to read to the elderly. Pictures of library lessons and extension activities after library read alouds.
Interaction: There was quite a bit of interaction on this page, with some posts having over 40 likes and many having multiple comments. It seems that including photos of students increases interaction from parents. I wonder if the age of the students is a factor in parent interaction. It is obvious through the comments that the librarian is valued by this community.
My thoughts: I really loved this page, I could tell through the librarian’s comments in posts that the librarian really loved working with students and is passionate about the library. I liked that the page featured a range of grade levels and classes, and the librarian found ways to praise each class.
Curry Elementary School (510 likes) -
https://www.facebook.com/pages/Curry-Elementary-School-Library/337676823020238?ref=br_rs
Types of posts: Movie trailer based on books, memes about reading, videos to promote reading, reminders to turn books in. Also posts such as book fair reminders and pictures of the fair, lesson ideas, ideas to promote reading at home, and reminders of upcoming school events.
Interaction: A high amount of interaction through likes and comments. The librarian asked for donations to pay for students trophies for accelerated reader and community responded with offers to help.
My thoughts: I really like the varied types of posts including lesson ideas and how parents can help promote reading at home. I think this type of post makes the page useful and encourages parents to check in on the page.
One advantage of using Facebook is access - many people already use it. It is likely that most parents and students (depending on the community and age level) have an account and would not have to create anything new in order to view posts and access the library’s page. They would be able to see important announcements and events directly on their news feed. Another advantage is ease of use; Facebook has made operating a page for an organization fairly simple and user friendly. You can set the hours of operation, decide on privacy settings,
My biggest concern/disadvantage for using Facebook is that caution must be used to keep the page secure. I was able to find these pages through a quick search, and on some pages I had access to student pictures, names, and the location of their school. Though some settings are available to limit who can access the page, it is hard to determine how best to manage this. I noticed on one page that a librarian asked for monetary donations from the community, and several business responded. If the librarian had the page set as private, I’m not sure if those businesses would be able to see it. There are definitely positives and negatives to maintaining a school library Facebook page. I truly enjoyed the opportunity to view how other librarians are approaching Facebook as a way to interact with patrons.